Mobile Responsiveness Can’t Be Ignored in 2017

With millions of blogs and business websites online mobile responsiveness can’t be ignored. A mobile friendly website is not just a nice to have but it is a must have in 2017 and beyond.

With the massive amount of smartphone users, Google wants to ensure that they are providing top quality content in the best way to those who use their services. The sites that are providing viewers a good user experience are the ones who are being rewarded with higher rankings in the search engines.

“Do you know 80% people use mobile for searching and 50% of local searches are carried out on smartphones?” asks Navneet Kaushal, CEO of PageTraffic

Here are some quick tips on how to keep your business website or blogs ready for mobile users:

Test Current Site

Depending on the theme you’re using for your website or blog, you might already have a mobile friendly space on the Internet. Google wants to ensure that you’re easily able to see whether your site is suitable for mobile users, so here is a Google tool that will analyze the URL of your site.

Remove Flash

One of the worst things you can have on your website is content that is flash-based. It doesn’t load as quickly as other types of content which use HTML 5. This includes animations and gifs that are not mobile friendly.

Mobile Friendly Fonts and Buttons

When you stick with the standard fonts, users will be able to pinch to zoom in and out of the content. On the screen, there won’t be a blur or distortion for standard fonts. The font size should be at least 14 pixels, so users can zoom in and out as well. Bigger buttons are able to scale without the blur too.

Image Optimization

High-resolution images can be scaled to a smaller or larger scope than what a person might see on the website when viewing images on a desktop monitor. The newest smartphones have hi-res screens that are able to show high definition images to its users.

Responsive Design

Instead of worrying about whether you have a website that can be viewed on a variety of devices, you can choose a responsive theme that reduces the work you’ll have to do on the site itself. It’ll use a flexible layout that responds directly to the size of the viewer’s screen. John Rampton discusses further about responsive design in his Huffington post column.

Test Frequently

Once you’ve created a website or blog that is mobile ready, it’s helpful if you test it on a variety of devices. This includes a desktop, Android, iPhone and Windows devices to ensure that it’s viewable on all devices. After any major changes that you make to the website, you should be checking on all devices too. Ask others to test it for you. It’s possible for links and images to stop working, which could cause problems with the site anyway. It makes sense to always stay on top of the viewer’s experience to ensure it’s always good.

Fast Loading Site

A fast loading website is very important so it doesn’t turn away your site visitors. This is even truer on mobile devices. Most people use their mobile devices when they have 5 minutes to spare in between meetings or waiting for someone. If your site does not load quickly then you will loose these online visitors probably forever.

Google Webmaster Tools

There are plenty of webmaster tools available through Google. They’re free tools that will give you insight into your search traffic as well as mobile usage, and it wouldn’t make any sense to ignore all that free data. It’ll let you know if there are issues with your site as well as how to fix those issues.

Conclusion & Takeaway

Every site and blog owner who wants to see their website rank in Google will want to ensure that they are complying with the recommendations by the search engine. They’re a giant when it comes to search engine traffic being directed to your site, so ignoring mobile responsiveness would cause serious issues with loss of viewers, leads and income.